The Millennialization of Customer Service: The Myth of Generational Preferences
For years the common assumption has been that Millennials, Baby Boomers and Gen-Xers each have unique desires when it comes to customer experiences. As it turns out, generational preferences are fast becoming a myth.
While many customer service professionals are laser-focused on Millennials and how best meet their expectations, the real question shouldn’t be how to address the generations differently. The right question is: are Millennials really so different from everyone else?
Download this new research commissioned by Nuance Communications to learn what customers really want across generations – and how to attract, retain and motivate them to take action at the lowest possible cost.